Sonia Moultrie: The Creative Architect Reshaping How Culture, Business, and Community Intersect

In an era where the lines between creativity and commerce continue to blur, Sonia Moultrie stands at the forefront,fusing data-driven precision with imaginative strategy. A multi-hyphenate entrepreneur and the founder of Elija Mars, Moultrie has quietly built a powerhouse agency that specializes in creative business operations, digital design, and scalable storytelling for brands seeking both impact and longevity.

Moultrie’s career is rooted in high-stakes environments. From managing DevOps for Comcast’s internal divisions to orchestrating marketing rollouts for culturally defining moments like Disney+’s launch and the Grammys, her breadth of experience gives her an edge few can match. Yet what sets her apart is not just her technical fluency, it’s her intuition. “I build brands with heart, but I scale them with systems,” she says.

Through Elija Mars XP, her next-generation kids’ brand, Moultrie blends fashion, technology, and education into one cohesive ecosystem. The brand’s mission? To teach children, especially those often overlooked in STEM, how to code, create, and imagine through fashion and digital play. It’s a futuristic vision with practical roots, already generating early investor interest and retail ambitions that include shelf space in national stores like Target.

Operating with the discipline of someone raised in a military household and the emotional intelligence of a storyteller, Sonia Moultrie is proving that structure and soul are not mutually exclusive. “We’re not just creating brands,” she says. “We’re building cultural currency.”

In a landscape craving both innovation and integrity, Moultrie represents the new blueprint, quietly powerful, strategically agile, and unapologetically creative.